Legal
Cookies Policy
The cookies we use, why we use them, and how you can manage your preferences.
Your privacy is important to us
At World Wide Fund For Nature (formerly World Wildlife Fund) (referred to as "WWF International", "we" or "us" in this policy), we and our third party partners use cookies on this website wwf.panda.org and all related sub-domains available on this website (referred to as "our website" in this policy) to improve our website's functionality and performance, personalise our content, advertisements and marketing efforts based on your internet behaviour; enhance and customise your experience; and to collect information about you and other visitors' behaviour when using the website.
You have the choice. You can manage your cookie preferences for our website at any time. Only Necessary cookies are required for our website to function and cannot be switched off.
To learn more about cookies and how we use your data, visit our Privacy Policy.
Our Cookies Policy describes the different types of cookies used on our website, and how you can manage them, according to your browser and device used to browse the website.
What are cookies?
A cookie is a type of file placed on your device (such as computers, smartphones or tablets) as you browse our website in order to remember information about you, enabling a customised user experience and monitoring site traffic. They are processed and stored by your web browser.
How we use cookies
We use cookies to improve your experience on our website and to show you personalised content. Cookies can be managed by your cookie preferences. You have the option to configure cookies in our cookies preferences area and withdraw your consent at any time. See below for guidance on how to manage your cookies preferences.
Types of cookies we use
We share information about your use of our website with our third-party partners, some of whom apply cookies to our website principally for marketing purposes (by combining this with other information they have collected for social media, analytics, and to display messages and advertisements that are relevant to you).
The cookies that are used on our website can be grouped into four categories as described below:
- Necessary cookies — these cookies are necessary for our website to function properly and in order to provide you with access to our website. Necessary cookies cannot be switched off.
- Analytics cookies — these cookies are set to provide enhanced functionality and make our website easier to use by collecting and reporting information on its usage.
- Statistics cookies — these cookies are used to create anonymised user statistics and help us tailor our website to our visitors' preferences. They help us to understand how visitors interact with our website by collecting and reporting information anonymously to improve the reach of our website.
- Marketing cookies — these cookies help us learn what you're interested in so we and third party and ad servers' advertisers can show you personalised content and relevant adverts in line with your interests. These cookies also allow you to share our content with your friends and social networks.
Necessary cookies
Always active
These cookies are necessary for our website to function properly and in order to provide you with access to our website. Necessary cookies cannot be switched off. They are usually only set and are used in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
| Name of cookie | Domain | Third party cookie? | Originating party | Duration | Use of cookie |
|---|---|---|---|---|---|
| __cf_bm | hubspot.com | No | HubSpot | 30 minutes | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
| cfid | wwf.panda.org | No | Adobe | 20 days and 1 hour | Cookie set by Adobe ColdFusion applications. Used in conjunction with CFID this cookie helps to uniquely identify a client device (browser) to enable the site to maintain user session variables. How those are used are specific to the site. CFTOKEN contains a random number to identify the client. |
| __cfruid | .design-assets.hubspot.com | Yes | HubSpot | Session | Cookie associated with sites using CloudFlare, used to identify trusted web traffic. |
| ctoken | wwf.panda.org | No | — | Session | Cookie set by Adobe ColdFusion applications. Used in conjunction with CFID this cookie helps to uniquely identify a client device (browser) to enable the site to maintain user session variables. How those are used are specific to the site. CFTOKEN contains a random number to identify the client. |
| _hjSessionUser_1516088 | wwf.panda.org | No | Hotjar | Session | Used by Hotjar to persist the Hotjar User ID which is unique to the site. |
| _hjFirstSeen | wwf.panda.org | No | Hotjar | Session | Used by Hotjar to identify a new user's first session. |
| _hjSession_1516088 | wwf.panda.org | No | Hotjar | Session | Used by Hotjar to store current session data. |
| _hjIncludedInSessionSample | explore.panda.org | No | Hotjar | 2 minutes | This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit. |
| hs_ab_test | explore.panda.org | No | — | Session | This cookie is used to consistently serve visitors the same version of an A/B test page they've seen before. |
| __atuvc | wwf.panda.org | No | AddThis | 13 months | Used by AddThis to store performed actions on the website. |
| __atuvs | wwf.panda.org | No | AddThis | 1 year | Used by AddThis to enable visitors to share content with networking and sharing platforms. |
| VISITOR_INFO1_LIVE | youtube.com | Yes | youtube-embedded-player | 6 months | Used by YouTube to provide bandwidth estimates. |
| CONSENT | youtube.com | Yes | youtube-embedded-player | 20 years | Used by Google Ads Optimization to store cookie consent preferences. |
Analytics cookies
These cookies are set to provide enhanced functionality, performance and make our website easier to use by collecting and reporting information on its usage (e.g. by remembering your login details or accelerating the display of our website through load balancing).
| Name of cookie | Domain | Third party cookie? | Originating party | Duration | Use of cookie |
|---|---|---|---|---|---|
| __asc | hubspot.com | No | Amazon CloudFront | 1 day | Used by Amazon Alexa analytics. |
| __auc | .panda.org | No | aws-cloudfront | 1 year | Used by Amazon Alexa analytics. |
| __atuvs | .panda.org | No | AddThis | 30 minutes | This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. This is believed to be a new cookie from AddThis which is not yet documented, but has been categorised on the assumption it serves a similar purpose to other cookies set by the service. |
| _ga | .panda.org | No | google-analytics | 2 years | Used by Google Analytics to store and count page views. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site's analytics reports. |
| _gat | .panda.org | No | google-analytics | 1 minute | Used by Google Analytics to throttle the request rate — limiting the collection of data on high traffic sites. |
| _gid | .panda.org | No | google-analytics | 1 day | Used by Google Analytics to store, count and track page views. |
| __hssrc | .panda.org | No | HubSpot | Session | This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics. |
| lang | .linkedin.com | Yes | AddThis | Session | There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. It is used to store language preferences, potentially to serve up content in the stored language. |
| __hssc | .panda.org | No | HubSpot | 30 minutes | This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics. |
| __hstc | .panda.org | No | — | 6 months | This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics. |
| hubspotutk | .panda.org | No | HubSpot | 6 months | This cookie name is associated with websites built on the HubSpot platform. HubSpot report that its purpose is user authentication. |
| _utmz | .panda.org | No | — | 6 months 2 days | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie identifies the source of traffic to the site — so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a lifespan of 6 months and is updated every time data is sent to Google Analytics. |
| __utmt | .panda.org | No | Google Analytics | 10 minutes | This cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service — limiting the collection of data on high traffic sites. It expires after 10 minutes. |
| _vwo_uuid_v2 | .panda.org | No | — | 1 year | This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. |
| __utmb | .panda.org | No | google-analytics | 30 minutes | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor. |
| __utma | .panda.org | No | — | 2 years | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie lasts for 2 years by default and distinguishes between users and sessions. It is used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners. |
| _utmc | .panda.org | No | — | Session | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In the older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a session cookie which is destroyed when the user closes their browser. Where it is seen as a persistent cookie it is therefore likely to be a different technology setting the cookie. |
Statistics cookies
These cookies are used to create anonymised user statistics (e.g. number of visits and traffic sources) and help us to tailor our website to our visitors' preferences. They also allow us to gauge how attractive our website is, how regularly our visitors use our website and how we can improve the reach of our website.
| Name of cookie | Domain | Third party cookie? | Originating party | Duration | Use of cookie |
|---|---|---|---|---|---|
| __utma | wwf.panda.org | No | Double Click | 1 day | Used by Google Analytics to store the calculation of days and time to purchase. |
| __utmb | wwf.panda.org | No | Double Click | 1 year | Used by Google Analytics to store time of visit. |
| __utmc | wwf.panda.org | No | Double Click | 2 years | Used by Google Analytics to store time of visit. |
| __utmt | wwf.panda.org | No | Double Click | 1 day | Used by Google Analytics to store number of service requests. |
| Utmz | wwf.panda.org | No | Double Click | 6 months | Used by Google Analytics to store used keyword and search engine. |
| hjAbsoluteSessionInProgress | www.panda.org | Yes | Hotjar | Session | Used by Hotjar to store unique visits. |
How to manage your cookies preferences
You can manage and change your cookie preferences for our website at any time. When you first visit our website and in our Cookies Centre, you can "Accept All Cookies", and so you will be agreeing to use our website to its fullest potential. If you don't wish to enable all cookies, please select "Manage your Choices" or "Reject All Cookies (except Necessary Cookies)" to accept the use of specific cookies only. This is likely to mean that your experience of our website will be impacted.
How to disable cookies
You can also disable cookies by changing your website browser settings to reject cookies. You can also set your browser to issue a warning when a server intends to save a cookie on your device. How you do this will depend on the browser you use. Details on how to disable cookies for the most popular browsers are set out in the following links:
If certain cookies are disabled, not all our website's functionalities may be available.
How to exercise your rights
You can exercise your data subject rights through the email address privacy@wwfint.org.
You can withdraw your consent to the use of cookies at any time and manage the use of cookies through your browser as indicated above.
In addition, to withdraw your consent to the processing of your data associated with the use of performance enhancing cookies you can change your cookie preferences and deactivate non-necessary cookies in our cookies preferences area.
Updating our Cookies Policy
We reserve our right to review this policy periodically to ensure its validity and compliance with the law. The end of this document gives the last date of this Policy's review, for your reference.
For further information on how we process your data, we recommend that you access our Privacy Policy.
(Last update: 05.09.22)